The History of Lelo

Lelo Sex Toys
Lelo started a revolution in the sex toy industry by posing one key question. That question was, "What would happen if intimacy items were beautifully crafted and luxurious?" The result of that curiosity is one of the most popular adult pleasure brands on the market today. Through, you can easily sell high quality Lelo sex toys in your eCommerce store without a big upfront investment.

Because Lifestyle Distributing offers prompt customer drop shipping, you can even kickoff these sales today. Simply start by setting up your online wholesale account. When your customers order the bestselling Lelo sex toys, you can rely on to fulfill the orders and ship to your customers in discreet packaging.

About Lelo

Lelo started manufacturing distinctive adult pleasure items in 2003. The company was started by three friends in Stockholm, two designers and an engineer with a great idea. They wanted to change the adult toy industry by making intimacy objects that offered luxurious visual appeal and an exceptional experience, at the same time.

The Lily was the fledgling brand's first product, a clitoral massager. These early Lelo vibrators were compact, easy to manage and exceptionally quiet. Multiple inaudible settings enabled even the shiest of users to discreetly experience the pleasures of sex toys at multiple speeds and pulse variations. Made using body-safe silicone, Lily and other Lelo sex toys made in the years since always promise a soft, velvety touch. Thanks to Lily's global popularity, doors opened for Lelo to design even more intimate objects.

Company Specifics

Lelo is a brand of Leloi AB of Stockholm, Sweden under the parent company Pleasure Silicone Investment AB. Today, Leloi AB owns and markets eight brands, including Lelo. This company has offices in Melbourne, San Jose and Shanghai. All Lelo sex toys are manufactured in Suzhou Industrial Park, China and distributed to 160 countries worldwide. is a licensed wholesaler of Lelo products for retailers throughout the United States and Canada.

Three friends started designing intimacy products together in 2002, starting the Lelo brand on its widely accepted journey. These founders were designer Eric Kalén, designer Carl Magnuson and engineer Filip Sedic. Today, the company has more than 600 employees under the leadership of CEO Milivoj Librenjak. Annual revenue amounts to more than USD $63 million.

In the years since the brand launched, more than 17 million Lelo vibrators and other sex toys have sold to customers around the globe. The company has been awarded more than 200 patents for designs and technologies. Customers continue to embrace the company's distinguished and remarkable luxury adult toy line.

Lelo Brand Philosophy

Leo has taken a unique design position for its products since the company began. That is, sex toys do not necessarily need to represent sexual anatomy of the human body. In fact, the brand's success has made this approach more popular over the past 20 years. Other brands now mimic Lelo's style, incorporating body-safe silicone velvety softness on toys designed for sexual satisfaction, not made to look like male or female parts.

Lelo has also been widely recognized and awarded for product innovations in the couples' category. The brand created the first couples’ toys with remote control functions as part of their highly successful SenseMotion lines, including the Tiani, Ida and Hugo products. They also developed SmartWands, the first line of vibrators to employ tactile sensing.

Establishing itself as the ultimate choice for luxury pleasure devices, Lelo strives to lead the adult toy market through an ever-expanding line of well-designed, innovative and technologically advanced products. The company has also moved into the self-care product realm, offering feminine moisturizers, toy-safe lubricants, menstrual cups, vaginal wall exercisers and condoms.

Lelo brands itself as part of a self-care movement intended for pleasure to empower all genders, races, ages and sexual orientations. One of their mottos is "Sexual well-being without shame." The company also commits itself to pleasurable discovery and a fulfilled intimate life with confidence.

Lelo has won many awards by fulfilling its mission, philosophy and users' needs. These awards include:

  • Adultex Awards' Best Luxury Toy Range in 2019
  • Cannes Lions International Festival of Creativity's Cannes Lions Design Award in 2014
  • Excellence in XBIZ Europa Awards' Product Packaging in 2020
  • Luxury Brand of the Year in 2021
  • iF Design Award in Product – Beauty and Care for ZIGGY CUP in 2021
  • Taste for Life Women’s Essentials Awards in Feminine Hygiene for LILY CUP Compact in 2019
  • Silver A’Design Award in the Beauty, Personal Care and Cosmetics Products Design Category for ZIGGY CUP in 2019
  • UK’s Pharmacy MVP Award in Sexual Health for ZIGGY CUP in 2019
  • Golden A’Design Award in Design Quality and Innovation in 2016-2017
  • iF Design Award in Healthcare for HEX condoms in 2017

Products Available at

You can quickly and conveniently buy all of Lelo's bestselling products at wholesale through to immediately sell these products in your online store. You can choose to buy products wholesale to keep in your own stock. Or, opt for convenient customer drop shipping services for quick order fulfillment without having to pick, pack or ship. We do all of that work for you.

Because selects the top products for our inventory, you do not face hours of guesswork or research to choose the best items for your customers. Everything is quick and easy, without the need to carry inventory or cover big, upfront fees. Simply fill out the simple wholesale account request form and start selling Lelo vibrators, Lelo sex toys and other adult intimacy products right away!