The History Of Jimmy Jane

Jimmy Jane
Jimmy Jane launched as a privately held company in 2003 with founder and creative director Ethan Imboden at the helm. The design-driven company started as an answer to the luxury wholesale vibrators niche, one largely untapped in the United States. As a startup, Jimmy Jane gained investors from Silicon Valley.

In October 2014, Diamond Products, LLC purchased Jimmy Jane, adding it to a growing portfolio of wholesale sex toys under the Pipedream Products brand. As part of the takeover, Robert Rheaume became the company's president. In 2019, its sixth year, Diamond Products earned revenue of $29.7 million, including Jimmyjane product sales. Acquisition of Jimmyjane broadened Pipedream Products' reach, bringing in affluent shoppers to the sister companies.

Jimmyjane's wholesale sex toys include lotions, games, massage candles, lubricants and blindfolds. Also included are anal plugs, wands, Ben-Wa beads and dildos. But it is Jimmyjane's line of wholesale vibrators that attracts acclaim. The collection includes award-winning models of flagship steel, gold and platinum. All product design takes place in-house with design award recognition from AIGA, IDSA and ID.

JimmyJane's Brand Philosophy

JimmyJane's brand philosophy focuses on sexy, luxurious design. Designers create the products and experiences of Jimmy Jane for individuals' and couples' pleasure and intimacy. The technology used by the company also proves innovative, based on proprietary research and development. Overall, the brand seeks to meet affluent customers' needs without compromising style, personal values or well-being for sexual exploration.

Until Jimmyjane's wholesale vibrators arrived on the wholesale sex toys scene, most vibrators and other toys catered to the economy and mid-level customer budgets. As it gained notoriety, Jimmy Jane became the darling of many pop culture icons. These include a feature on the Rachael Ray daytime talk show in 2013. A-listers in Hollywood and New York claimed to love the brand, adding to its mainstream impact. Dita Von Teese, Kate Moss, Kate Beckinsale and Teri Hatcher have praised Jimmyjane wholesale vibrators.

Jimmyjane Wholesale Vibrators Sell Themselves

In any sex toy catalog, store or hosted party, Jimmyjane wholesale vibrators sell themselves. The brand's renown for luxury and quality sexual experiences precede its inclusion in any venue.

As a wholesaler, Jimmyjane works with design showrooms, specialty retailers, brick-and-mortar sex-positive shops, upscale department stores and sex toy catalog publishers. Upscale hospitality brands also carry Jimmyjane. These include W Hotels, Cosmopolitan and Ace Hotels. The collection gains regular exposure through mainstream magazines, such as Elle, W, Vogue, Esquire, GQ, Harper's Bazaar, Women's Wear Daily and Men's Health.

Categories and Collections of Jimmyjane

Top products of Jimmyjane fall into six key categories. These are Jimmy, Anal, Bondage and Play, Glass, Vibrators and Wellness. Vibrators are their primary niche in any retail outlet or sex toy catalog.

Jimmyjane's glass collection is also highly revered, with each piece hand blown from high-strength borosilicate glass. The glass wands, anal plugs, dildos, Ben-Wa balls, massagers and accessories are beautiful statement pieces. But these glass sex toys also add to sensory play, in that users can heat or cool them before use.

The Bondage and Play collection includes whips, gags, handcuffs, swings, nipple clamps, candles, pussy pumps, strap-on harnesses and massagers. The Jimmy collection is for male pleasure. This line features cock rings, strokers, pumps, cock rings, massagers, prostate stimulators and lubricants.

In the Wellness category, the brand offers Kegel trainers, menstrual cups, candles, pussy pumps and lubricants. Anal products include anal plugs, anal wands and prostate massagers.

Jimmyjane Price Points and Vibrator Lines

Retail price points for Jimmy Jane wholesale vibrators range from pocket vibrators at under 20 dollars to over $200. Glass toys range in price from $12 for Ben-Wa balls to an anal wand at more than $40. Bondage and Play Jimmy Jane products start at $10 for Frisk and Frills bondage tape and range up to $389 for a sex swing stand. Anal toy prices run from $13 to $58 and Jimmy toys from $12 to $120.

Top Jimmyjane wholesale vibrators extend through nine product lines, including:

  • Ascend
  • Evoke
  • Focus
  • Form
  • Iconic
  • Intro
  • Love Pods
  • Pure
  • Rabbits

Award-winning favorites of customers worldwide are the Form 2 Rechargeable Clit Vibrators, in standard and luxury models.