The History of California Exotic Novelties

The History Of California Exotic Novelties
California Exotic Novelties, also called Cal Exotica, produces adult pleasure products for women, men and couples. The California Exotics Novelty line of wholesale sex toys include vibrators, lingerie, dildos, lubricants, bullets, anal toys, games and luxury sex toys. Brand price points range from very affordable to the highest quality on the market, while their philosophy focuses on female-friendly products.

History of California Exotics Novelty

California Exotics Novelty began in 1994 under the founding leadership of Susan Colvin. Chief Executive Officer Colvin started the brand in an effort to balance the heavily male-centric market of sex toy brands. Despite launching female-owned Cal Exotica in a male-dominated industry, the brand enjoys high acclaim from all directions, including consumers, retailers and even the advertising industry. The manufacturer's offices contain dozens upon dozens of advertising, packaging, manufacturing, leadership, wholesaling and product design awards.

Many business partners, employees and leaders in the sex toy brands industry attribute Cal Exotica success to its female-friendly approach. Also contributing to CalExotics' growth are their company principles, product lines and the individual products' quality. Consumers buy these female-designed products confidently, knowing each purchase comes with a product warranty that ensures customer satisfaction.

Location, Employment, Revenue and Facilities of CalExotics

As a wholesale sex toys company and brand, California Exotics Novelty caters to a long list of retailers in the U.S. and abroad. This service includes strong manufacturing and distribution networks worldwide. The main office remains where the sex toy brands company began, in Ontario, California.

California Exotics Novelty employs about 80 people in its Los Angeles eastern suburb headquarters. The average salary for employees in reporting roles is 67 percent above the national average, at $50,000 per year. The company features an all-female product design team in an effort to sustain female-friendly product focus.

CalExotics attracts employees through a company-wide slogan of, "When you win, we win."

From its sex toys design, manufacturing, importing and distribution hub of Ontario, the company makes about $43.7 million each year. It's Southern California footprint includes about 66,000 square feet of facilities. These facilities boast a 98 percent fulfillment rate and turn around orders for shipping within 48 hours.

California Exotics Novelty Collections of Wholesale Sex Toys

Designed by women using a female-friendly philosophy, all California Exotics Novelty sex toys offer exceptional pleasure with every use. The brand commits itself to ensure each product's user-friendly appeal with goals of reigniting romance and passion for individuals and couples. CalExotics uses premium materials for its entire collection, from budget-friendly designs to luxurious models.

CalExotics' most popular and best-selling wholesale sex toys include products within 60 individual collections, such as:

  • Body & Soul
  • Coco Licious
  • COLT
  • Dr. Joel Kaplan
  • Dr. Laura Berman
  • Embrace
  • Entice
  • First Time
  • Love Rider
  • Nick Hawk GIGOLO
  • Phil Varone Sex Toys
  • Rock 'n Roll
  • POSH
  • Shane's World
  • Sue Johanson
  • Tantric
  • Jack Rabbit
  • Butterfly Kiss

Consumer Purchase Warranties

One of the benefits of CalExotics' adult toys is the gold standard product warranty offered with each customer purchase. The brand provides consumers with an easily accessed online product registration portal. Customers receive a warranty for all manufacturing defects up to 1 year after the purchase date, when they register. If their product does not work or ceases to operate, the same-model replacement guarantee ensures prompt resolution of the customer concern.

CalExotics employs customer service personnel to handle customer product complaints, concerns and warranties. By phone, customers can expect immediate help during the company's business hours of 8:30am to 4:30pm Pacific Standard Time. After hours, customers can also reach out to the customer service team by email from the brand's website. Responses to customer service emails occur within 24 hours.

According to the brand's website, customers can expect replacement products 10 to 12 days after CalExotics receives the defective returned product and warranty claim form. This streamlined process makes the wholesale sex toys product buyer's business easier, ensuring no problems with product complaints or warranty fulfillment.