Blush Novelties is a trademarked brand of Vee International, Inc. of Garden City, New York. With annual revenue reported at approximately $6.13 million, Blush Novelties is privately held, led by its founder and Chief Executive Officer, Eric Lee. The wholesale sex toys company incorporated in the State of New York under SIC code 5047, as Medical Equipment and Supplies, Medical and Hospital Equipment, Wholesale Trade of Durable Goods. The primary product line focus is adult toy manufacturing and distribution to eCommerce, brick-and-mortar retail stores, sex toy catalog publishers and sex toy party hosts.
From its primary location at 625 South Street in Garden City, Blush Novelties has operated since 2011 with approximately 25 employees, although its trademark was first filed in 2008.
Addition of a Marketing Expert and Brand Education as Blush U
In 2017, the wholesale sex toys brand made a much-needed addition to its marketing team. This addition was Ducky DooLittle, as Marketing Director and Sex Educator.
DooLittle spearheaded launch of the brand's "Blush U," providing monthly online sex education classes for retailers offering the brand's wholesale sex toys to consumers. A former peep show girl, writer and performer, DooLittle brings professional aspects to her own style of sex education. She counterbalances toy exploration and other aspects with the awareness of a sexual assault and violence intervention counselor. She also advises retailers, sex toy catalog publishers and sex toy party hosts in how to best market Blush products.
Since DooLittle's integration to the brand team, Blush Novelties has enjoyed a resurgence among consumers and critics. In fact, Blush won the 2019 Pleasure Products Company of the Year for wholesale sex toys at the adult industry's XBIZ Awards.
Somewhat of a celebrity in her own right, DooLittle formerly worked as a buyer for a major adult toy distributor. So she knows industry brands and their product lines. This means she maintains a unique position for helping Blush Novelties retailers, sex toy party hosts and sex toy catalog publishers achieve their most informed sales.
DooLittle chose to accept the Blush role because the company is young and offers great growth potential. She provides creative input and has steered the company's leadership away from past business models toward greater customer satisfaction through innovation.
Transition to Non-Porous Materials
In the past, the brand used mostly porous materials. This has changed, with non-porous silicone, hard ABS plastic, bioplastic and a proprietary non-porous PVC2 now implemented through their collections. All products go through Bay Area Compliance Laboratory Corp. This independent testing facility confirms use of body-safe materials. They also ensure the products meet or exceed global safety standards of the CE, RoHS, REACH and POP.
Now or in the near future, Blush Novelties products also feature anti-counterfeit labels to prevent counterfeit product marketing on portals like eBay and Amazon. The product codes on these labels feature unique codes that consumers can cross-check for authenticity on the brand's website. This ensures protection of the customer base retailers, eCommerce stores, sex toy party hosts and sex toy catalog publishers work so hard to build.
Top Products Made by Blush Novelties
Ducky DooLittle's preferred products from the brand include the dual-density, silicone Real Nude collection of dildos. Also popular with consumers are the Hop rabbit-style, dual-action vibrators and the Noje collection of vibrators. Gaia has partnered with Blush Novelties for the world's first eco-friendly line of wholesale sex toys, specifically vibrators. Together, these products provide excellent opportunities for retailers and any sex toy party or sex toy catalog.
Other products offered by Blush Novelties include:
- Nude Impressions dildos
- Aria Ecstasy vibrators
- RUSE dildos
- Vilain rabbit-style vibrators
- Exposed remote control vibrator bullets and vibrating eggs
- Glow Dicks dildos
- Luxe toys
- OHM vibrators